Six Sigma DMADV Overview
A strategic objective of effective organizations is to continually improve processes in order to gain competitive advantage, enhance performance, and benefit key stakeholders such as customers, employees, and shareholders. In many situations, however, merely improving a process is not a sound business option—instead, a complete process redesign is required.
DMADV (DEFINE, MEASURE, ANALYZE, DESIGN, VERIFY/VALIDATE) is the Six Sigma methodology that focuses on process design/redesign. In DEFINE, the purpose and scope of the project are established. In MEASURE, customer data are translated into Critical to Quality characteristics (i.e., design measurements) that the design must meet.

Next, the project team generates and evaluates innovative concepts to determine the one that will best meet the design requirements (ANALYZE). High-level designs are then developed and tested (DESIGN). At this point, the design that has tested best is verified against the design requirements and validated against the intended use (VERIFY). Finally, the new design is transitioned to the process owners for rollout, implementation, and control, completing the DMADV methodology.
An iSixSigma report showed that an average DMADV project saves $200,000 in "hard" benefits.
Whether you are designing a new product or service or redesigning a process that requires breakthrough improvement, Oriel can help you apply DMADV to fit your needs. Our experienced Master Black Belts can help your organization:
- Identify opportunities to apply the methodology (areas of focus).
- Determine optimal projects within the areas of focus.
- Train and coach your staff on how to correctly apply the various tools of DMADV (e.g., Quality Function Deployment).
